Beyond Labels: Value-Added Features Enabled by Servo Labelling Technology

In the dynamic world of packaging, technology continues to push the boundaries of what is possible. One such innovation that has transformed product labelling is servo labelling technology. This article explores the value-added features made possible by servo labelling technology, extending the role of labels beyond mere identification.

Labelling is no longer confined to basic product identification. The advent of servo labelling technology has unlocked a realm of possibilities that transcend traditional labelling norms. From precision to interaction, this technology has reshaped the packaging landscape.

The Evolution of Labelling Technology

Labelling has come a long way from manual application to automated systems. Servo labelling technology builds on this evolution by incorporating precision, speed, and dynamic capabilities that elevate labelling to a new level.

Value-Added Features of Servo Labelling Technology

Accurate Positioning and Precision

Servo labelling technology offers unparalleled accuracy in label placement. This precision ensures labels are applied with consistency and alignment, contributing to a polished and professional appearance.

Variable Information Printing

Servo labelling technology enables real-time printing of variable information, such as batch numbers, expiration dates, and barcodes. This feature streamlines the packaging process and reduces the need for pre-printed labels.

High-Speed Application

The speed at which servo labelling technology operates is a game-changer. Labels can be applied swiftly without compromising accuracy, resulting in increased production efficiency.

Wrap Round Labeling Machine
Double Side Labeling Machine

Enhanced Packaging and Consumer Engagement

3D Effects and Holography

Servo labelling technology allows for three-dimensional effects and holographic elements, creating visually captivating labels that catch the eye and enhance shelf appeal.

Interactive QR Codes

QR codes integrated into labels provide a direct link between consumers and digital content. This interactive feature engages consumers with additional information, promotions, or even gamification.

Temperature and Freshness Sensors

Incorporating sensors into labels allows real-time monitoring of temperature and freshness. This is particularly valuable for perishable goods, ensuring product quality and safety.

Industry-Specific Applications

Servo labelling technology finds application across diverse industries. From food and beverages to pharmaceuticals and cosmetics, the technology adapts to industry-specific requirements.

The Future of Servo Labelling Technology

As technology continues to evolve, servo labelling is expected to become more sophisticated. Integration with Internet of Things (IoT) devices and advanced printing techniques will redefine labelling capabilities.


Servo labelling technology has elevated labels from being simple identifiers to interactive, informative, and engaging tools. With its precision, speed, and dynamic features, this technology has revolutionized the packaging landscape. As consumer expectations evolve, and industries continue to innovate, servo labelling technology is set to play an increasingly pivotal role in delivering value-added features that extend beyond traditional labelling norms.

Round Bottle Labeling Machine
Single Side Labeling Machine